The game of cricket has acquired the status of a religion in India with the cricketers enjoying a demi-god status. The massive fan-following that the game commands across the length and breadth of this country is a testimony of its unsurpassed popularity.
The popularity of cricket in India can be ascribed to the fact that the country has been a force to reckon with in the world stage. The game witnessed exponential growth in India when Kapil's Devils humbled the mighty West Indians in the hallowed turf of Lord's to emerge as the World Champions in 1983.
The long line of world-beaters the country has produced exemplifies the rich heritage of cricket in India. From Ranjitsinghji, Vijay Hazare, Sunil Gavaskar to Sachin Tendulkar, India has been churning out exceptional cricketing talents who have left their marks in the annals of the game.
In addition to the abundant talent pool, cricket in India has benefited by the innovative marketing strategies adopted by the Board of Control for Cricket in India. With top-notch corporate houses making a beeline to be associated with the Indian cricket team, the Board laughing all the way to the bank.
The cricketers too have made a fortune out of their celebrity status by endorsing a host of consumer products. Given the popularity of the game and the players' celebrity status, it's no wonder that the majority of the young kids of this country aspire to be successful cricketers.
No comments:
Post a Comment