The IPL is the tomato ('is it a fruit or a vegetable?') of the television world - no one is sure whether it is sport or entertainment; obviously someone has already called it 'sportainment'. The roles behind the scenes overlap distressingly. The secretary of the cricket board is the Commissioner of the IPL; at least two members of the governing council, Sunil Gavaskar and Ravi Shastri are also television commentators for the tournament, the treasurer of the Board owns the Chennai team.
This seems appropriate since Bollywood - an important element of the IPL - revels in double and triple roles for its leading stars in the movies. If anyone has even mentioned clash of interests, it has been drowned in the noise and hype of the tournament. Objectivity may be old fashioned, but if the 'independent' media act as marketing managers for the IPL (despite Lalit Modi treating them like the dust beneath his chariot wheels), can the average fan be blamed for getting confused?
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